Hospitality · Helsinki
Client
Roasberg, specialty coffee house
Market
Helsinki, Finland
Services
Website, photography, content, review management, consultancy
Partnership
12 years and counting
+25%
growth in the online audience, year on year
40–50k
people reach the website every year
2
cafés, both looked after by Varsani Media
01 · The brief
Roasberg serves some of the best coffee in Helsinki. Online, you would never have known. The website was dated, the photography undersold the coffee and the room, and nobody was looking after the reviews travellers read before choosing where to sit down. We first met the owner as a regular, working from a corner table most mornings.
02 · What we did
01
Designed, built and looked after for years. A full redesign is in production now.
02
Ongoing shoots of the coffee, the food and the room, made for the website, menus and social media.
03
Content and marketing advice across both Roasberg locations.
04
Tripadvisor review management that turns guest goodwill into discoverability.
03 · The result
Roasberg’s website now reaches 40,000 to 50,000 people a year, and that audience grows by about 25% year on year. When the second café opened, it came to us too.
“Opening our second café in Kallio was a big step, and Hash made sure it felt like Roasberg from day one. The new site brings both locations together, from the menu and the art to our events and Sivukonttori, with the same warmth people feel when they walk in. You don’t work with someone for twelve years by accident.”
Savaş Akpirinc · Founder, Roasberg
Next project →
Logistics · B2B · +120% website traffic
Your business next
Every partnership starts with a Growth Snapshot: 21 checks of your marketing, measured against three competitors you choose. Results on a call within five working days.
Growth Snapshot
Free
For businesses investing €5,000 or more a month in marketing. €1,250 otherwise, credited against your first contract.
Apply for your Snapshot or email hash@varsani.media
