Logistics · B2B
Client
Confidex, logistics
Market
Riga, Latvia - B2B logistics
Services
Rebrand, website, content strategy, LinkedIn
Engagement
Rebrand and launch, then monthly content
+120%
website traffic compared with the old site
900–1,200
LinkedIn impressions a month, up from none
Monthly
blog and LinkedIn content, planned and published
01 · The brief
Confidex had outgrown its image. A capable logistics operator was presenting itself with an ageing identity and a website that undersold it, and it had no voice on LinkedIn, where its buyers spend their working day.
02 · What we did
01
An evolved identity that looks like the company Confidex had become: sharper, more professional and ready to scale. Brand book and design system included.
02
Redesigned and rebuilt to be found in search and to turn visits into enquiries.
03
A content calendar linking the blog to LinkedIn, so every article reaches buyers directly, with an email marketing strategy to match.
04
Regular posting and promotion on the company page, building a presence from nothing.
03 · The result
The new website draws 120% more traffic than the old one, and Confidex now reaches 900 to 1,200 people a month on LinkedIn, a channel where it had no presence before.
“Most agencies start with the logo.They didn’t learn our industry from a brief. They learned it from the inside. The attention to detail is exceptional, and I recommend Varsani Media without hesitation.”
Maris Katranzi · CEO, Confidex
Next project →
Fashion retail · Website refresh and photoshoots
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