Fashion retail · Helsinki
Client
Malou C, style and clothing for independent women
Market
Helsinki, Finland
Services
Website refresh, seasonal photoshoots, art direction
Delivered
By Hash Varsani at Atelier Digital
Every season
a new collection shoot, often on location
Refreshed
online shop, rebuilt around the photography
Real people
imagery built around the women Malou C dresses
01 · The brief
Malou C dresses independent women in Helsinki, and in the shop the experience is personal. Online it wasn’t. The website and the photography didn’t show the care that goes into every collection, or the women the brand is made for.
02 · What we did
01
The online shop redesigned around the photography, so each collection is presented the way it is in store.
02
Every collection photographed each season, often on location, with a cleaner, more confident look.
03
Each shoot planned in advance, so every image had a place to work: the shop, social media or a campaign.
04
A simple system for organising and reusing images across the website and social channels.
03 · The result
By putting the collections and the women who wear them at the centre, Malou C’s online presence finally matched the experience customers get in person.
“We love the images and brand style they created for us in our new online shop.”
Mikaela Tokola · CEO, Malou C
Delivered by our founder, Hash Varsani, at Atelier Digital.
Next project →
Restaurant · Porvoo · Brand launch
Your business next
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Growth Snapshot
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For businesses investing €5,000 or more a month in marketing. €1,250 otherwise, credited against your first contract.
Apply for your Snapshot or email hash@varsani.media
