Trend analyst · Personal brand
Client
Susanna Björklund, international trend analyst
Market
Finland and international
Services
Website design and build, content structure, portfolio and speaker pages
Delivered
Varsani Media, after Signals with Atelier Helsinki and Atelier Digital
6 roles
brought together on one clear, calm website
Global
keynotes from São Paulo to Vancouver and Delhi, in one place
Signals
where it began, before eight years of KOE fashion show websites
01 · The brief
Susanna Björklund reads change for a living. She gives keynotes from São Paulo to Vancouver and Delhi, writes about design and colour for Avotakka and Tikkurila, teaches at LAB Institute of Design, curates exhibitions and creates colour palettes for paint brands. Event organisers, editors and companies all come looking for a different Susanna. Each of them needed to find the right one, fast.
02 · What we did
01
A route for every audience: speaker, journalism, exhibitions and work, colour consultancy, and a direct line to get in touch.
02
Keynotes at the World Plastic Connection Summit, IDS Vancouver, Ambiente and the Delhi fairs, listed so event organisers can book her with confidence.
03
Signals, Habitare’s official trend exhibition from 2015 to 2022, and her colour work for Tikkurila and Kesko’s Cello paints, presented as a portfolio.
04
A calm, editorial WordPress site that lets the work speak, designed and built by Varsani Media.
03 · The result
We first worked with Susanna on the Signals website for Habitare, and again on Signals 2021. As the lecturer for LAB University’s fashion students, she also commissions the KOE graduate show, and the brand-new website we have built for it every year since 2019. Today her own website carries her name, her work and a credit we are proud of: designed and built by Varsani Media.
“I like working with a small company where I feel I have a personal connection. I can ask anything of them, no matter how small a task is.”
Susanna Björklund · Trend analyst, designer and journalist
Signals delivered by our founder, Hash Varsani, at Atelier Helsinki and Atelier Digital. Susanna’s website by Varsani Media.
Next project →
Hospitality · Helsinki · Photography, content and social
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