Festival · Porvoo
Client
Porvoo Jazz Festival ry
Market
Porvoo, Finland, with an international line-up
Services
Brand identity, photography, print, website, media partnerships
Delivered
By Hash Varsani
End to end
identity, photography, print and web from one studio
International
a line-up of jazz musicians from around the world
Partners
built with radio, press and the Helsinki and Porvoo tourism boards
01 · The brief
Porvoo Jazz Festival was brand new in 2014. It had an international line-up booked and needed an identity, a voice and a home online before the first visitor arrived, in a town better known for its old wooden houses than for jazz.
02 · What we did
01
A logo and visual language built to work as hard on a street poster as on a phone screen.
02
Musicians, audiences and the town itself, captured for press, social media and next year’s promotion.
03
Posters and festival print for Porvoo’s streets and venues, and a website for the line-up and visitor information.
04
Assets and coordination with radio, the press and the Helsinki and Porvoo tourism boards, so the festival reached people well beyond the town.
03 · The result
The festival launched with one identity across print, web, photography and press, built hand in hand with the media and tourism partners who helped fill the town.
“Placeholder: a one or two sentence quote from the festival, if you can get one.”
Name · Role, Porvoo Jazz Festival
Delivered by our founder, Hash Varsani, at Atelier Helsinki.
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For businesses investing €5,000 or more a month in marketing. €1,250 otherwise, credited against your first contract.
Apply for your Snapshot or email hash@varsani.media
