Creative association · Finland
Client
Fimage, the Finnish Image Makers Association (formerly the Advertising Photographers of Finland)
Market
Finland
Services
Brand identity, graphic assets, print, website
Delivered
By Hash Varsani at Atelier Helsinki
Since 1959
a heritage the new identity had to honour
One name
for photographers, filmmakers, 3D artists, animators and video makers
Multilingual
business cards designed front and back for members working across languages
01 · The brief
Founded in 1959 as the Advertising Photographers of Finland, the association counted some of the country’s most seasoned photographers among its members. But image-making had moved on. Filmmakers, 3D artists, animators and video makers were now doing the same work, for the same clients. A new chairman arrived with a bigger vision, and the brand needed to catch up with it.
02 · What we did
01
A fresh, robust identity for the Finnish Image Makers Association, built to carry its new short name, Fimage, with the confidence of a brand twice its size.
02
A toolkit of graphics the board and members could use, so the brand looked the same wherever it appeared.
03
Multilingual business cards, designed front and back, that put the new name straight into members’ hands.
04
A new website to show the industry, and the clients who hire its members, that Fimage now speaks for every kind of image-maker.
03 · The result
Fimage stepped into its new role with an identity that respects its history since 1959 and makes room for every discipline that creates images today.
“Placeholder: a one or two sentence quote from Fimage’s chairman, if you can get one.”
Name · Chairman, Fimage
Delivered by our founder, Hash Varsani, at Atelier Helsinki.
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Every partnership starts with a Growth Snapshot: 21 checks of your marketing, measured against three competitors you choose. Results on a call within five working days.
Growth Snapshot
Free
For businesses investing €5,000 or more a month in marketing. €1,250 otherwise, credited against your first contract.
Apply for your Snapshot or email hash@varsani.media
