Fashion · Education
Client
LAB University of Applied Sciences, commissioned by fashion lecturer Susanna Björklund
Market
Lahti, Finland
Services
Show sponsorship, web design and development, a new site every year
Delivered
By Hash Varsani, from Atelier Digital to Varsani Media
8 shows
sponsored every year since 2019
8 websites
each one designed and built from scratch
2027
the next build starts in March
01 · The brief
KOE is the graduate fashion show produced by students at LAB University of Applied Sciences. Each graduating class creates its own show with its own concept, so last year’s website would never do this year’s designers justice. Every year since 2019, their lecturer Susanna Björklund has brought us in to build a new one, ready before the lights go up.
02 · What we did
01
We sponsor the show every year, backing young designers at the very start of their careers.
02
Each site takes its look from that year’s concept, so no two KOE websites are the same.
03
We work alongside the student production team from brief to launch, so they see how a real web project runs.
04
A fixed date that cannot move. The site goes live in time to build the audience for the night.
03 · The result
Every year since 2019, koefashionshow.com has been rebuilt from scratch for a new graduating class. The 2026 site is live and the 2027 build begins in March. For the students, it is a professional launch for their work. For us, it is one of the best briefs of the year.
“Placeholder: a one or two sentence quote from LAB or the student team, if you can get one.”
Name · Role, LAB University of Applied Sciences
Delivered by our founder, Hash Varsani, at Atelier Digital and Varsani Media.
Next project →
Fine dining · Chef photography · Michelin Guide
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For businesses investing €5,000 or more a month in marketing. €1,250 otherwise, credited against your first contract.
Apply for your Snapshot or email hash@varsani.media
