Media cooperative · Finland
Client
Mediakunta, the work cooperative for journalists and media professionals
Market
Helsinki, Finland
Services
Brand refresh, website, member directory, ongoing development and support
Delivered
Varsani Media, with Hash Varsani since 2017
Since 2017
one of our longest-running client relationships
400+
member profiles, each added by hand from the cooperative’s database
3 languages
Finnish, English and Swedish, produced with professional translators
01 · The brief
Mediakunta is a work cooperative for journalists, photographers, illustrators, translators and other media professionals. Members work as employees rather than running their own company, while Mediakunta takes care of invoicing, admin and employer obligations. It is a smart offer, and the brand and website had to explain it in seconds, to the professionals it wants to attract and to the clients who hire them.
02 · What we did
01
A rejuvenated identity and tone of voice that speak to working media professionals, not administrators.
02
One site with two clear routes: professionals thinking about joining, and clients looking for the right person to hire. Built in Finnish, English and Swedish, working with professional translators.
03
More than 400 member profiles, every one added by hand from the cooperative’s database, so clients can find a writer, photographer or translator without picking up the phone.
04
Updates, improvements and support every year since 2017, as the cooperative and the web have changed around it.
03 · The result
Mediakunta’s site does two jobs at once, for more than 400 media professionals across Finland. We have looked after it since 2017, and we still do.
“Placeholder: a one or two sentence quote from Mediakunta, if you can get one.”
Hanna Kokkonen · Executive Director, Mediakunta
A Varsani Media client, working with our founder Hash Varsani since 2017.
Next project →
Fashion · LAB University of Applied Sciences · A new website every year
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